The opening spread for any story needs to grab the attention of the reader and make him or her want to delve into the article. Sometimes one photo will do the trick and other times it works to pair two photos.
I assigned David Bacher to photograph an article on Drôme Provençale, published in our April 2015 issue (Bacher’s first feature assignment for Traveler). This lovely area is overshadowed by neighboring Provence but is equally rich in quaint villages, sweeping lavender fields, gracious accommodations, and exquisite, mouthwatering food made from locally sourced products, including olives, apricots, and truffles.
Both Leigh Borghesani, art director for the story, and I felt that pairing this photo of a lavender field with a gorgeous plate of food worked perfectly as the opening spread. David photographed scenic views of lavender fields that highlighted rows of colorful plants, but I loved this photo of one of the growers in her fields. It’s a warm, sunny day, and you can tell from her hair that there’s a slight breeze blowing. The lavender is in full bloom, she checks on her crop by smelling the flowers, and her dog accompanies her. It’s a charming scene.
When I saw this photo of the plate of food I was struck by its beauty. The colors and shapes of the thoughtfully arranged desserts are not only gorgeous to look at but mouth-watering as well. How I wish I could have a taste!
The photos together, along with the headline “The Essence of France,” quickly encapsulated what we wanted to convey about this lesser known region. Someday I would love to take this road trip myself. Well done, David!
Read more about Drôme Provençale and the essence of France in Traveler magazine.
See more of David’s photography at www.davidbacher.com.